The process of writing and publishing a book can be very daunting. It can be an arduous process but once your book has a publishing date, it’s important to get the word out there.
Most publishing companies simply don’t have the bandwidth to execute an impactful PR campaign to launch a new book. It is important to bring on a PR firm that has experience in executing successful book campaigns. E2W prides itself in working with top authors and has had a few New York Times best-selling books.
The benefits of hiring a personal publicist for a book launch are endless. Publishing companies primarily focus their efforts on on literary publications. A good PR firm will go beyond that and identify broadcast, online and print outlets as well as online influencers (i.e.: bookstagrammers). Our goal is to cast a wide net to promote the book as well as the author.
East 2 West Collective has had the privilege of working on a myriad of successful book campaigns. We helped Justine Bateman launch her book Face: One Square Foot of Skin which tapped into the psyche of myriad women and how society views their aging faces. Some of the press hits for this campaign included Vanity Fair, Entertainment Weekly, Los Angeles Times, People, Today Show, Tamron Hall Show, E! Online, and Fox News. We also launched the Today Show’s cohost Craig Melvin’s book Pops: Learning to Be a Son and a Father, a deeply personally exploration of fatherhood, addiction, and resiliency based off Craig’s own experiences with his father. Some of the press hits for this campaign included Los Angeles Times, The Washington Post, USA Today, E! Online, Fatherly, Yahoo, NBC News, The Today Show, Hollywood Life, Guideposts, and Parade. Most recently we worked with Andrew Yang and his political thriller The Last Election. Some of the media hits for this campaign included WIRED, ABC News, The Washington Post, New York Post, Publishers Weekly, Good Morning America, Politico, and The Point with Marcia Kramer.
If you are a new or veteran author and looking to bring on a publicist to help promote your book, please feel free to reach out to the contacts below with any questions you may have. We would love to speak with you about this exciting experience.
Here is another example of getting the best outreach for a client with many talents: Darci Lynne is a singer, a ventriloquist and the youngest winner of America’s Got Talent in the history of the show. She recently made her film debut in A Cowgirl’s Song. We pitched to local tv stations in the Oklahoma City area where Darci is from and where the film was shot. Two stations had her on their morning news program: KFOR-TV/4 (NBC) and KWTV/9 (CBS). It was great exposure for her film, a new song she co-wrote and sang for the film, “Just Breathe” and a concert that she was part of the same night as the opening of the film. There was so much to promote and having it all covered in one interview was a great way to cover all bases. We also booked national broadcast such as the Tamron Hall Show.
Pitching for our clients is done from extensive research and years of public relations experience. We create a custom-made list and pitch to various media outlets for the best outreach possible for each of our clients.
Contacts:
Elizabeth Much – emuch@e2wcollective.com
Jessica Colasacco – jcolasacco@e2wcollective.com