Within the entertainment industry, the TV and movie landscape has changed dramatically with the introduction of new digital services. Add the ever-changing nature of traditional media and emergence of new types of online media outlets, navigating and standing out can be a challenge for celebrities.
With a longstanding presence within the industry, we create publicity strategies for clients – both established and emerging talent – to maneuver through the spectrum of challenges. Our approach is to create brand personas that encompass the client's career, philanthropic work, business endeavors as well as endorsement deals and partnerships. These are not "one size fits all" campaigns, but rather strategic blueprints that our team develops and continuously refines to secure meaningful and quality media exposure.
Our team also includes strategists who specialize in working with television networks and properties, individual television shows and feature films. We work hand-in-hand with clients to create integrated cross-media communications campaigns that enhance growth, viewership and market position.