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East 2 West has tremendous experience handling the PR for Los Angeles based events. Their strategic PR includes media outreach before and after the event from traditional sources (print, radio and tv) and virally online (blog communities and social networking sites), but extends much further. Pre-event coordination also includes reaching out to potential corporate sponsors.

Understanding that celebrity attendance is a great way to draw media attention, E2W dials into their networks of entertainment contacts to get event appropriate celebrities included on clients’ guest lists. During events, East 2 West coordinates the red carpet arrivals of both celebrity and media guests and facilitates media, host and celebrity interviews and photo set-ups to ensure post event coverage.

From restaurant launches to philanthropy fundraisers and award shows to casino openings, East 2 West has had its hand in coordinating all types of events.

Past events include:

  • All Aboard… Fashion’s LA Platform
  • California Dreaming… A Fashion Celebration for a Cause
  • A Home for the Holidays Television Special
  • Brentwood Magazine Emmy Party
  • the Dream Foundation Fundraisers
  • Green Lounge
  • Lollipop Theater’s Game Day presented by Hasbro
  • Physicians Committee for Responsible Medicine (PCRM) Gala
  • Erewhon’s 30th Anniversary Gala
  • Filmmaker’s Alliance Vision Fest
  • The Genesis Awards
  • LA Fashion Awards
  • Lili Claire Foundation events
  • Little in the Middle’s re(Define) (Real)ity Fashion Show
  • Humane Society of the United States Prop 2 Dinner
  • Horseshoe Casino Opening
  • A Rare Breed of Love New York
  • Los Angeles Book Launch Parties
  • The World Magic Awards
  • Inside Weddings (bridal fashion show and magazine launch)
  • Whole Foods Market’s Earth Day
  • Moss Adams Fashion Innovator Awards (MAFI)
  • Much Love Animal Rescue events
  • Out of the Closet and Into the Streets
  • Oscar Time Awards Suites

Restaurant openings include:

  • Buca di Beppo
  • Trio Restaurant
  • Pyramids Restaurant
  • Golden Monkey Restaurant