Much and House Public Relations

Celebrity Client Twitters

Laura Ackermann — Sun, 23 Aug 2009 09:45:35 +0000

We wanted to verify the “official twitter accounts” and send all our clients followers to the correct twitters:

Savannah Outen- @therealsavannah

Debby Ryan- @thedebbyryan

Jennifer Stone- @comeagainjen

Mitchel Musso- @mitchelmusso

Taylor Spreitler @taylorspreitler

Lucas Cruikshank @LucasCruikshank

Josh Golden @joshgoldenmusic

Stephanie Pratt @steaphaniepratt

Check Out Savannah Outen’s Latest Music Video

Laura Ackermann — Wed, 19 Aug 2009 19:09:13 +0000

Savannah Outen–\”If You Only Knew\” Music Video

Entertainment Division Client News

Laura Ackermann — Wed, 19 Aug 2009 16:00:57 +0000

The Much and House Entertainment Division is very excited to add Stephanie Pratt of “The Hills” to our client roster! Keep an eye out for Stephanie in the news and gear up for the new season of “The Hills” which premieres September 28^th at 10PM EST.

We want to welcome another new client, Lucas Cruikshank, has become an international sensation as the creator of a popular YouTube series, FRED. FRED has now become the number one subscribed site in YouTube history with over 303 million views and over 1.3 million subscribers. You will soon be able to catch Lucas on an upcoming episode on “Hannah Montana” and “iCarly.”

Also, pick up the August issue of Shape Magazine to learn some fun alternatives to yoga exercise as discussed with Gabrielle Anwar of “Burn Notice” in the Healthy Hollywood section. New episodes of “Burn Notice” air Thursday nights at 9/8 CST.

Much Love Animal Rescue-Bow Wow WOW Howlywood! ™

Laura Ackermann — Tue, 18 Aug 2009 19:08:27 +0000

Media Alert:

Much Love Animal Rescue presents the third annual

Bow Wow WOW Howlywood! ™

WHAT: Much Love Animal Rescue & SECURE-A-PET’s summer fundraiser, Bow Wow WOW Howlywood, will be on Saturday, August 22nd at 7pm at The Lot in Hollywood. It is a night of comedy hosted by AL MADRIGAL with comedians BILL BURR, MATT BRAUNGER, & LAURA KIGHTLINGER, vegetarian buffet by Gary Arabia, signature cocktails by Vitamin Water, music and dancing, and one of L.A.’s most exciting silent and live auctions. We will be honoring PRISCILLA PRESLEY for her generosity towards animals, rescuing horses, and other charitable efforts, United Talent Agent JACOB FENTON for his unwavering support of Much Love, and Animal Advocates CAROLE RAPHAELLE DAVIS & CAROLE SAX for their relentless efforts to ban puppy mills.

WHO: Confirmed celebrity guests include: Simon Cowell, Denise Richards, Jerry O’Connell, Rebecca Romijn, Tori Spelling, Dean McDermott, Priscilla Presley, Jaime King, Jason Lewis (Sex in the City), Sara Ramirez (Grey’s Anatomy), Olesya Rulin (High School Musical 3) Kaley Cuoco (The Big Bang Theory), Karina Smirnoff (Dancing with the Stars) and many more to be announced.

WHEN: Saturday, August 22, 2009

Press Check in 4:45 PM

Celebrity Arrivals 6:00 PM

Cocktails & Silent Auction 7:00 PM

Dinner & Entertainment 8:00 PM

WHERE: The Lot in Hollywood

1041 N. Pointsettia Place,

Los Angeles CA 90046

TO PURCHASE TICKETS VISIT: www.muchlove.org

$200 per individual

$300 for VIP tickets

$1800 table of 10

Founded in 1999, Much Love is a non-profit; no kill charity hat finds homes for dogs and cats about to be destroyed at Los Angeles area animal shelters. The organization is 100% run by a team of dedicated volunteers who have placed more than 2500 animals in loving homes. Much Love provides medical care and boarding for homeless animals until a new home is found for these adoptable animals. For more information, visit www.muchlove.org.

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Your coverage is welcome. To attend, please contact: Laura Ackermann, Email: lackermann@muchandhousepr.com

Media Credential Form

Pinching for Pennies…Tough Times on a Tight Public Relations Budget

Laura Ackermann — Mon, 02 Mar 2009 19:12:16 +0000

Five things you can do to help heighten and build awareness for your brand and public relations campaign during tight, penny pinching economic times:

1. Blog on your current website to drive more traffic to your website. The more you Blog and create new content the more potential traffic you can drive to your website. Create an RSS feed for your Blog so readers can easily view new postings.

2. Join social networking sites such as Twitter, Facebook, and LinkedIn to create relationships with journalists. Not recommended to pitch journalists through these networking sites. BUILD RELATIONSHIPS.

3. Create pitches for the local media in your area that are timely to current news stories in your local community (pitch local newspapers and TV stations your services or expertise for follow-up stories).

4. Create your own unique content as an expert and post video blogs on your website and a youtube channel.

5. Keep all of the above suggestions current, new and filled with content.

Much And House Public Relations To Speak At Distributors Convention In Utah

Melissa — Mon, 02 Mar 2009 19:11:34 +0000

Over the weekend, I will be in Salt Lake City, Utah attending a distributorâ€™s convention for Miche BagÂ® with my associate, Kristen Poelma. In addition to showing support for one of Much and House Public Relations clients, I will be giving 10-minute presentations to the Miche BagÂ® distributors about how the media works. The topics will include:

Press Kit Items
Press Releases
Pitches and Queries
Gaining local awareness
Whatâ€™s new in public relations
Online Movement
MIche BagÂ® in the media
Where the campaign is headed

Best,

Melissa

“Rack Room Shoes” Partners with “Shoes that Fit” to Give Back to the Community!!

Melissa — Fri, 12 Sep 2008 20:40:07 +0000

With 18.5 % of all children in the United States living below the federal poverty level, according to the U.S. Census Bureau, many families have to choose between food and clothing. Seeing the tremendous need facing the nation, Rack Room Shoes, one of the largest shoe companies in the country, has now joined with Shoes That Fit to provide shoes for thousands of underprivileged children through a special fundraising effort that not only has social significance, but lends a helping hand to community outreach.
The partnership between Rack Room Shoes and Shoes That Fit allows for the opportunity to raise funds to provide new shoes for thousands of kids who could not otherwise afford them. The result is that these children are provided with the ability to go to school with dignity and in comfort allowing them to concentrate on their studies, and not on their circumstances.

All of the 378 Rack Room Shoes stores are offering a unique and very popular accessory – “Finders Keepers” Key Purse. This custom-designed key holder is really jewelry that conveniently attaches to a purse or onto belts or pants pockets to keep individuals’ keys handy at all times. The Finders Key Purse is free with a $5 donation. And, when you make a $5 donation for the keyfinder you will receive a coupon for $10 off your next purchase of $60 or more; 100% of the proceeds are used for the Shoes That Fit program to provide necessary shoes for the deprived children.

Introducing the Miche Bag….One Bag, Endless Possibilities!!!

Melissa — Fri, 12 Sep 2008 20:38:09 +0000

When it comes to fashion today, most women opt for a matching handbag to accompany every outfit! However, with the recent recession, very few people can actually afford this luxury. Luckily, Michelle Romero and Annette Cavaness have found a way for women to accessorize the way they have always dreamed of without breaking the bank! In fact, these two women came up with the chameleon of purses and named her the Miche Bag! A handbag that is not only fashionable, but convenient as well, allowing busy moms and career women alike, to actually indulge themselves into this fabulous world of fashion… minus all the hassle!

The Miche Bag is no ordinary bag – it’s a fashion revolution. In a matter of seconds you can change and transform the material, color and entire look of your purse to match virtually any outfit! Forget spending your paycheck on a plethora of handbags to expand your wardrobe, only to throw them out next season when something else comes along. With the Miche Bag you only have to worry about one purse and when you are ready for a change, take off the interchangeable “shells” and viola, you have a brand new bag! With shells coming in a huge variety of colors, fabrics, and prints, everyone can finally afford to have a matching purse for every outfit! So take back control of your wardrobe…go Miche!

With new fabrics, styles and colors added to the collection every season, it’s practically impossible to get bored. The Miche allows anyone and everyone to stay fashionable and follow the current trends all the while saving money, closet space and your sanity! So whether you’re an animal print girl, classic chic, a patent leather girl or a polka dot fan, the Miche Bag will satisfy all your style cravings from early morning well into the wee hours of the night. In fact, with tons of new products and ideas being developed to compliment the bag everyday, the Miche Bag will be the last purse you will ever have to buy!

Available nationwide, the Miche Bag base retails for $29.99 and each shell is $19.95. Please visit www.michebag.com for more information regarding this innovative collection.

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World Renowned Belly Dance Icon, Jillina Releases New Shape Up n’ Hip Out DVD!!!!

Melissa — Fri, 12 Sep 2008 20:34:33 +0000

Jillina’s new “Shape Up n’ Hip Out” DVD is a new innovative way of looking at fitness. She has the workouts broken down into 3-18 minute routines incorporating bellydance moves. Jillina’s goal is to empower women while allowing them to feel sensual while getting fit at the same time. The DVD is availble at www.jillina.com as well as sold on www.amazon.com.

DOGSWELL Owner Marco Giannini makes ENTREPRENUER Magazines Young Millionaires List

Melissa — Fri, 12 Sep 2008 20:28:03 +0000

Marco Giannini, owner of the vastly successful pet food company, DOGSWELL®, has been featured in the September 2008 Young Millionaires issue of Entrepreneur Magazine. At just 32 years of age, Giannini has successfully built a multimillion dollar corporation that continues to be a leader in the natural pet food industry. In fact, since its launch in 2004, DOGSWELL has seen 100 percent growth each of the four years the company has been operating. With DOGSWELL® grossing a whopping $21 million in sales for 2008 alone, it is clear Marco Giannini is well deserving of his feature which appears first on Entrepreneur Magazines Young Millionaires list.