Social Media, Networking & Online Publicity
- September 7, 2010
- Much and House Staff
If you are not already navigating new media, START! New media is dynamic and you write the rules as you go. It’s fast and unfiltered and gives you the ability to go directly to the public. You can bypass editors who used to be the sole gatekeepers of what gets written, but now YOU get to decide what goes out into the world. Encourage your clients to utilize their Twitter’s and communicate with their fans, but remember that all this content needs to be responsible! Publicists, make sure to still pitch to big media outlets but also make sure to look to smaller sites because they are also influencers and help make a brand go viral.
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