Public Relations Blog

1. Publicists Know Your Brand’s Voice
When it comes to the way your brand is perceived by the public, the team that knows how to present your message best will always be Public Relations. They understand consistency, etiquette and how to promote you efficiently and effectively.

2. Publicists Can Handle a Crisis
While your web-designer may be great at taking technological problems off your plate, there is only one person you want speaking for your brand during a crisis –- your PR Team. They are experienced in quickly managing crisis situations, and in the fast-paced world of Social Media, you want someone smoothing over unexpected problems as quickly as humanly possible.

3. PR Strategy Directly Influences Social Media Strategy
In any successful business endeavor it’s paramount for all departmental strategies to be in-line with each other. Nowhere is this truer than Public Relations and Social Media. Online engagement with the public is not an island –- it must be bridged with your PR Team’s goals.

4. Publicists Are Trained To Answer Media Inquiries
With more and more journalists and bloggers using Social Media platforms like Twitter to inquire about interviews and possible media coverage, it’s very important that your publicist be the first person a member of the media encounters.

4 ½. It’s One Less Phone Call You Have To Make

Drew Milford is Social Media Strategist for Much & House Public Relations and Marketing in Los Angeles.